- Published in: Lifestyle + Charity Magazine
Jason Sochol and Omri Bojko joined hands with a model whose cropped tee shirt sported a cartoon-like skull above crisscrossed pencils, not bones. The trio made its way down the runway as the audience’s applause drowned out punk-rock music. The Vanity Project co-founders raised their arms in unison to a group of photographers and videographers waiting at the end of the runway. Bojko mouthed “Thank you” in between smiles and Sochol gave a head-nod.
The clothing company that just celebrated its one-year anniversary took its next steps into the industry, but neither co-founder could have predicted being on a catwalk during New York Spring Fashion Week.
“I never thought I was going to go into fashion or apparel,” Sochol confessed while at his company’s Sixth Avenue office.