STAY CONNECTED { }

advertising

The Clothing Store That Covered NY

Saturday, October 22nd, 2011

After a massive promotional campaign that plastered city streets, subways and newspapers with ads, fashion retailer Uniqlo opened its third New York store. The Japanese company aims to make more than $60 billion by the end of the decade. The new store attracted shoppers – and job seekers – to Midtown.

Graphic Images Aim at Ending Smoking

Monday, November 15th, 2010

A bedridden cancer patient. Babies inhaling smoke. Rotted smiles. These are some of the proposed larger, bolder warning labels that could come to cigarette packages, as part of the Tobacco Control Act of 2009.

Federal regulators are giving the public a chance to decide on the new look. The Food and Drug Administration this month released nine proposed warning labels and three dozen images that the public can vote on by going to www.fda.gov.

Richard Gilbert

Friday, October 31st, 2008

Age: 87
Neighborhood: Riverdale, Bronx
Occupation: Retired, Advertising
First Time Voter: No
Political Affiliation: “You know what it is”

“I’d like to take it back where we were eight years ago.”

Ads Build AIDS Awareness in Harlem

Wednesday, June 18th, 2008

The side of a building on 125th Street and Broadway has become a focal point of AIDS awareness in Harlem. Until March, two huge billboards on the building combined to declare, “We’re not taking it lying down!”— the tagline of an ad campaign by The Women’s Institute at Gay Men’s Health Crisis. The posters were replaced by twin ads for the “HIV stops with me” effort sponsored by the state and city health departments.

The messages and their prime Harlem placement come at a time when African-American women are the group with the highest rate of HIV infection in the city — and the nation.

Teen Ads Aim For Safe Driving

Friday, October 5th, 2007