BROOKLYN —

A new digital marketplace is aiming to help local retailers hit hard by the pandemic boost their crucial holiday sales.

ShopIN.nyc hopes to become “an Amazon experience powered by Brooklyn businesses,” says Maya Komerov, whose company Cinch Market hopes to keep adding to the 40 businesses now on its platform.

The lineup already includes the renowned Middle Eastern grocery Sahadi’s on Atlantic Avenue and Annie’s Blue Ribbon General Store, the distinctive gift shop in Park Slope.

READ MORE